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Communication Skills& Customer Service@ Golden Collection

July 23, 2025 by
Communication Skills& Customer Service@ Golden Collection
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About Golden Collection

Golden Collection is a leading luxury perfume brand with a strong presence in Bahrain, Dubai, and Saudi Arabia. Known for its high-quality products and exceptional customer experiences, the company continually invests in developing its team to maintain its outstanding standards.

The Challenge

With its expansion across the Gulf region, the Golden Group aims to:

Improve the sales team's communication skills and build a relationship of trust between customers and the company.

Unify standards of customer service excellence across branches in Bahrain, Dubai, and Saudi Arabia.

Empower employees to go the extra mile in every customer interaction.

To achieve these goals, ZAT designed and delivered a series of targeted training programs:

A)     The Extra Mile Training Program

A signature program by Dr. Michael Rashid, designed to:

  •  Instill a mindset of exceeding customer expectations.
  • Encourage proactive problem-solving.
  • Foster personal ownership of the customer experience

B) Communication Skills Training 

  Delivered by Dr. Michael Rashid, focusing on

  •  Effective interpersonal communication.
  •  Emotional intelligence in sales.
  •  Building trusting relationships with customers.
  • Mastering structured and persuasive customer conversations.

C)  Customer Service Excellence Program

        Delivered by Eyad Ragheb, covering

  •  Fundamentals of delivering premium customer service.
  •  Handling complaints professionally.
  •  Turning service moments into loyalty opportunities.
  •  Developing active listening skills and empathetic responses.

After the training, Golden Collection Group experienced the following:

Increased customer satisfaction rates.

Significant improvements in communication and collaboration among team members.

Increased sales conversion rates and repeat customer visits.

Client Testimonial

Partnering with ZAT was a strategic decision. The customized programs not only enhanced our team’s skills but also improved how we communicate with customers. Every interaction has become more professional, engaging, and focused on building lasting relationships. We highly 

recommend ZAT’s training services."    


 

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